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Peter Ghali


  • 20+ years of experience with a demonstrated ability to provide thought leadership, research, and analysis to drive product and business vision and work with cross-functional teams to deliver results.

  • Driven and focused product management leader with a proven and established track record of producing quality strategic, financial, and customer/market centric analysis to drive product vision and definition.

  • Experienced manager with a history of mentoring and managing people to realize their potential, build better products, and grow their careers.


Completed University Scholars Program

Member of Eta Kappa Nu (Electrical Engineering Honor Society)

Student member of IEEE (Institute of Electrical and Electronic Engineers)


B.S - Electrical Engineering

North Carolina State University Graduated Magna Cum Laude

Product Innovation Management Concentration - Courses included: Strategy, Finance, Marketing, Product Design and Development, Project Management, Managing People in a High Tech Environment, eCommerce, Economics, etc.


Master of Business Aministration

North Carolina State University Graduated Magna Cum Laude

Dean’s List 7 semesters

Invited to be a member Phi Eta Sigma Honor Society

Invited to be a member of Tau Beta Pi Honor Society


B.S - Computer  Engineering

North Carolina State University Graduated Magna Cum Laude

  • Led the development and market launch of our Customer Catalyst product. Drove the vision, objectives, and roadmap for the product. Acted as product evangelist with Sales in customer meetings and presentations.

  • Led the development and launch of MaxPoint’s Audience Data product including working with multiple external partners such as AdobeLiveRamp, and Oracle to deliver customer value.  

  • Managed Advertising Product Management team responsible for all major aspects of MaxPoint’s main revenue generating product. Responsible for establishing product roadmaps, product development, and product training for Managed Service Advertising product.

  • Led our Analytics and Technology Product Management through close partnership with engineering and analytics.

  • Successfully balanced the tactical product and project management while focusing on longer term strategic initiatives and team


Senior Manager, Product Management

  • Led our product pricing proposal including competitive analysis, pricing calculator, revenue and COGS modeling and presented to management for approval.

  • Created both 1-year and 3-year product roadmaps to help guide our development and strategy.

  • Coordinating the creation of our product vision, user personas, and key use cases to help guide product investment.

  • Led our internal beta initiatives and worked with external early adopters to get product feedback before launch.

  • Prepared product update presentations to executive management.

  • Worked closely with engineering management and UX to gain better visibility into product features and provide more visibility to management regarding current iterations and development.


Principal Product Manager

  • Managed a team of product managers. This included coaching in setting overall product vision, fiscal year product plans, objectives, and roadmaps.

  • Responsible for product management and launch support for Intuit Health's first mobile application. Drove requirements, roadmap, vision, and making a case for additional resources to support our execution. Created several sales enablement artifacts such as: Objection Handling/FAQ, Internal Release Notes, Training presentations, and product videos.

  • Mentored several employees on different product management projects including launching our API online documentation, working with key partner integrations, and our sign-up process.

  • Implemented new agile practices in order to drive improved transparency and focus on top business objectives.



Product Management

  • Managed and lead a team of business strategy associates focused on strategic, product, financial, and customer data analysis impacting financial projections, product marketing, revenue marketing, and product development.

  • Performed cancellation/churn analysis, support case analysis, market research/sizing, and competitive analysis in order to create actionable insights for our strategy and product.

  • Worked with the team to evaluate different strategic directions and recommend an overall course of action. Assessed market landscape and needs in order to create valuable insights for senior leadership.

  • Led our iContact for Salesforce Product Development from inception to post-launch including managing vendor relationships, defining requirements, competitive analysis, partnering with product marketing for data sheets, landing pages, and marketing launch.

  • Developed the business and pricing model in conjunction with market and competitive analysis. Worked very closely with Marketing, Sales and Account Management to launch the product.

  • Drove iContact's Mobile Strategy and Implementation. Launched iContact for iPhone and iContact for Android. Drove our product definition, design, and market launch. Drove the vendor selection process, managed the vendor through daily and onsite meetings, and worked with training and marketing to launch the product. Launched both of these products successfully


Senior Manager

Product Management

MaxPoint (Nasdaq: MXPT)
Progress Software (Nasdaq: PRGS)
Intuit (Nasdaq: INTU)
Erika Maynard, Product Manager

Peter is remarkable as both a manager and product management leader. As my manager, I always felt that my growth and development was one of his top priorities. He challenges himself and others to give 110% and set a high bar for quality and performance. He would be an asset to any company he works for. I am extremely fortunate that I had the opportunity to work with Peter and I am grateful for his continued mentorship.

Peter is an outstanding product manager and team leader. He has unbelievable vision and a passion for making exceptional products. I have worked with Peter on teams with very diverse talents, and he finds a way to unify the team and guide them to their maximum potential. Peter is always willing to go to bat for his team, allowing members to take risks and create unique products. This has led to amazing products and highly productive teams. I strongly recommend Peter to lead any product management team.

Jack Vance, Director of Analytics

I can say without exaggeration that he is a phenomenal product manager, leader and influencer. I have great respect for how he came into a new highly technical environment, learned the fundamentals and developed short to long term plans to improve operations. Beyond his organization and perspective the real gift that Peter brings to a team is his inclusive and collaborative way of being to bring about change. No matter what the situation may be he frames every conversation from a positive perspective that enables collaboration, empowers the team and puts the company first.  

Michael Els, Data Scientist

Customer Catalyst allows customers to fully understand and reach their loyal customers using data about what they are doing and buying right now. Customer Catalyst identifies households and reaches in-market customers, generating more value from customer owned lists.

Led the development and market launch of our Customer Catalyst product including working with our initial customers to refine the product. Drove the vision, objectives, and roadmap for the product. Acted as product evangelist with Sales in customer meetings and presentations.


MaxPoint's Audience Segments product allows customers to expand their opportunities to engage their best customers through MaxPoint's identification methods. This enables them to reach a wider ideal audience, achieve exceptional performance, and learn from your success.


Led the development and market launch of our this product including working with various marketing cloud providers to integrate with their technology. Drove the vision, objectives, and roadmap for the product. Acted as product evangelist with Sales in customer meetings and presentations.


MaxPoint's platform analyzes consumer activity — from in-market intent to retail visits and card purchases across neighborhoods, stores, households, and individuals to discover, reach, and drive consumers to take action. Valuable insights produced throughout the campaign are used to optimize ad delivery.

Led a team of product managers in the development of all aspects of the analytic and optimization, and configuration of the advertising platform. Also acted a product manager for our data science team. Worked with across many functions to create the vision, objectives, and roadmap for the product. 

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