Motricity 

mCore Gateway Product Management 

  • Managed a team of seven individuals in defining our product offering and program/project managing for the Gateway Product. This included personnel decision making, mentoring new employees and providing guidance to ensure smooth product launches

  • Redefined our product development process, which resulted in increased transparency, productivity, and customer benefit. As a result, Gateway team was able to launch new features on schedule and in parallel with other activities.

  • Primary author of sales enablement presentations to drive new sales and support account management

  • Partnered with Sales and customers to define new features in order to increase revenues.

Smartphone Product Management

  • Defined next generation e-Commerce platform for direct to consumer sales of smart phone software. This included competitive research and requirements gathering with numerous stakeholders include general manager, marketing, engineering, developer relations, and quality assurance

  • Project management next generation PocketGear website. Took the project from vaporware to reality overcoming numerous obstacles. Worked closely with Dev/QA to ensure that scope creep was prevented in order to deliver on time.

  • Managed a small team leading our Smartphone product and project management for clients such as Palm and Sony Ericsson. Authored requirements and mentored junior project manager

Led Motricity’s Mobile Music and Video Initiatives

  • Created and articulated a Mobile Media Vision (music/video) strategy and vision and presented to several executives to drive consensus. This included business cases for both mobile video and music including market opportunity, strategic impact, competitive analysis, and thorough financial analysis including estimating cash flows, NPV analysis, and time to break even analysis

  • Authored a Mobile Music Situation Analysis describing the overall mobile music market determining critical success factors in driving our solution. This included market data, insights, customer segmentation information

  • Acted as Motricity’s SME in presenting our media goals and product capabilities to several customers.

  • Authored an RFP for a key solution partnership, analyzed partners including customer visits and follow-up evaluations, established a short list and worked with engineering to select a final partner. Worked with several stakeholders and lead all aspects of managing various partners and making a case to acquire funding.

  • Authored numerous product requirements documents to guide development in cost exercises.

Product Managed Motricity’s Client API initiatives

  • Presented strategic vision, including market issues, competitive pressures, and SWOT analysis to create a strategy that would leverage strengths to take advantage of opportunities while mitigating weaknesses

  • Drove the prioritization and feature development for the Client API 2.3 release. This included authoring requirements based on feedback from customers and all stakeholders

  • Product/Project Managed eReader.com and associated client technology

  • Defined product strategy and business plans highlighting revenue-generating opportunities

  • Performed data analysis to assist in possible partnership opportunities to guide discussions and ensure profitability

  • Led development efforts of eReader Pro 3.0 including defining requirements, championing a new development process, and working closely with the cross functional team including merchandising and quality assurance. Worked closely with graphic design and server teams to create landing pages. Project managed the entire process utilizing weekly cross-functional team meetings

  • Took the initiative to train merchandising personnel on using web analytic tools and tracking key performance indicators. Also made suggestions to increase traffic and adoption such as free eBook promotions.

  • Performed financial and competitive analysis to support the development of eReader Pro for Windows Mobile.

Product Managed Motricity’s Fuel DRM Solution

  • Analyzed current DRM provider and led the cross functional effort to significantly lower spending on our DRM solution without sacrificing customer quality or features

  • Performed market and financial analysis to guide Motricity’s office DRM policy and worked closely with account managers and customers to share insights

  • Researched various patents to learn and shared knowledge with various teams including the legal team

  • Assisted in numerous RFP responses. Received a personal “Thank You” note from the CEO for these efforts

Software Development for the eReader Product Client

  • Led the initiative to make a case for the development of the RSVP feature in support of reading on mobile devices

  • Contributed to the development of a client for the Symbian Operating System to grow the total addressable market for the eReader Product

  • Contributed ideas regarding improving sales on eReader.com

2004-2009

Senior Product Manager

 
BioMerieux 

Software Development for the BacT/Notify Product

  • Evaluated and developed an email solution using the JavaMailä API to send and receive emails.

  • Wrote both functional and unit tests to ensure quality software was delivered on schedule.

  • Worked with other engineers to develop a high-level architecture for the Notification framework, which was an essential part of the new application.

Software Development and debugging for the Observa Product

  • Investigated the ability of Java to add Unicode translation capability for non-Latin character based languages such as Greek and Polish.

  • Fixed several software flaws during the validation phase of the product development

  • Fixed several issues regarding the migration of the code base from Java 1.2 to Java 1.4.1 after the product was released.

Other Duties/Tasks

  • Worked with and managed a contract employee to learn more about using CVS as a new repository for code development. Shared all information with the rest of team via one on one discussions and presentations.

  • Educated the rest of the software development team regarding the use of a new development environment for future projects.

2002-2004

Software

Developer

 
 
 
 
IBM / OTI 

Technology Compatibility Kit (TCK) Testing and Debugging

  • Worked with a team of engineers to ensure that the IBM J9 VM was compliant according to the reference implementation. This involved running thousands of TCK tests(VM, Language, and API)  and explored various failure mechanisms (invalid class files, class verification, out of memory errors)

  • Ran the MIDP and CDC TCK test suites to ensure that IBM class library versions of MIDP and CDC were also compliant. Debugged numerous issues

  • Acted as a liaison between testing and the VM and Class Library authors to explain the test and issues involved. Suggested possible solutions and verified solutions.

  • Provided written documentation and evidence to remove invalid tests.  This work involved a thorough understanding the Java VM Specification, Java Language Specification, and the API specification.

  • Documented all results via paper and web site. This included publishing our testing process, current status, and all other related information.

  • Worked with and trained co-op students to assist in TCK testing.

  • Developed and tested a graphical plugin font wizard to allow easy creation of embedded fonts in WSDD.

Other Duties/Tasks

  • Responded to customer issues on IBM newsgroups. Customer issues involved products such as: IBM WebSphere Studio Device Developer, J9ä VM, and various class library issues.

  • Developed several JUNIT test cases to ensure that OTI’s AWT implementation performed as expected.

  • Solved customer problems by debugging and writing test cases to isolate issues.

  • Developed a newsgroup summary Python program that recorded the number of posts by various posters given a newsgroup name.

  • Setup a local Bugzilla installation running on Linux for the entire lab to use. This was done to assist both myself

2000-2002

Software

Developer

IBM / OTI 

Technology Compatibility Kit (TCK) Testing and Debugging

  • Worked with a team of engineers to ensure that the IBM J9 VM was compliant according to the reference implementation. This involved running thousands of TCK tests(VM, Language, and API)  and explored various failure mechanisms (invalid class files, class verification, out of memory errors)

  • Ran the MIDP and CDC TCK test suites to ensure that IBM class library versions of MIDP and CDC were also compliant. Debugged numerous issues

  • Acted as a liaison between testing and the VM and Class Library authors to explain the test and issues involved. Suggested possible solutions and verified solutions.

  • Provided written documentation and evidence to remove invalid tests.  This work involved a thorough understanding the Java VM Specification, Java Language Specification, and the API specification.

  • Documented all results via paper and web site. This included publishing our testing process, current status, and all other related information.

  • Worked with and trained co-op students to assist in TCK testing.

  • Developed and tested a graphical plugin font wizard to allow easy creation of embedded fonts in WSDD.

Other Duties/Tasks

  • Responded to customer issues on IBM newsgroups. Customer issues involved products such as: IBM WebSphere Studio Device Developer, J9ä VM, and various class library issues.

  • Developed several JUNIT test cases to ensure that OTI’s AWT implementation performed as expected.

  • Solved customer problems by debugging and writing test cases to isolate issues.

  • Developed a newsgroup summary Python program that recorded the number of posts by various posters given a newsgroup name.

  • Setup a local Bugzilla installation running on Linux for the entire lab to use. This was done to assist both myself

Analog Devices 
  • Analyzed data to make test software algorithm adjustments in C to meet customer expectations and significantly lower cost.

  • Significantly improved yields by working with manufacturing to devise and run experiments for the AD9054A product (8 bit analog to digital converter).

  • Enhanced yields by devising experiments and analyzing test data to optimally set product testing limits for the AD94983 product (triple 8 bit analog to digital converter).

  • Created a Yield Analysis tool using Visual Basic to assist in data analysis

  • Developed a group web site to submit weekly information and share data using CGI/PERL and HTML

1998-2000

Product Development Engineer

Intel

0.4um Flash Yield Improvement

  • Worked with management to understand yield expectations, staffing levels, and schedules.

  • Analyzed various yield limiters to dramatically improve yields by 24 die per wafer on one product and 10 die per wafer on another 0.4um product.

  • Learned more about general test methodology, interpreting post packaging test information, electrical and physical failure analysis techniques.

  • Mentored and coached new engineers in the tools and methods of failure analysis.

Studied and scrutinized “Slow Wordline” problem affecting 0.4um process

  • Designed and performed various electrical experiments to eliminate various possible causes of this issue.

  • Worked with other engineers to performed physical failure analysis using tools such as the focused ion beam (FIB), scanning electron microscope (SEM), and Emission Microscopy (EM).

  • Provided thorough documentation to explain root cause of this issue to other engineers to ensure corrective action.

  • Received a recognition award for doing a “first class job and summarizing the result in a clear and concise manner.”

Investigated Floating Node issue on 0.4um process lead vehicle

  • Investigated and found root cause of a major quality problem for the lead product on the 0.4um process using electrical and physical failure analysis. This issue was the biggest failure mechanism during qualification of this product.

  • Developed and quickly proliferated a method for quickly detecting this issue.

  • Provided data that was critical in assessing the risk and customer impact of this issue. The analysis gave the team confidence that the impact to the customer was small and that more than one million units did not need to be scrapped.

  • Executed follow-up validation work to prove that the fix for this issue worked.

0.4um Flash Manufacturing improvement to eliminate unnecessary quality testing

  • Implemented improvements two quarters ahead of schedule reducing the need to purchase burn-in capacity, lowering product costs, and decreasing throughput time.

  • Worked with quality and reliability engineers to complete reject validation and failure analysis to remove unnecessary burn-in for 0.4um products.

  • Coordinated data sharing and documentation

Other Duties/Tasks

  • Developed a team web site to share data and team documentation. Received a recognition award for this work.

  • Worked with a fellow engineer to conceive, design, and compile a new hire handbook for the entire division. Received a recognition award for, “recognizing a legitimate need and owning the solution”.

  • Set up a team-building event. Received a recognition award for my, “initiative and effort”.

1996-1998

Product Development Engineer

Additional Experience

CONTACT ME

© 2017 By Peter Ghali

Peter Ghali

Product Management Leader

Phone:

919-414-4894

 

Email:

peter.ghali@gmail.com 

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